AG Cautions Consumers to Avoid Buying Counterfeits this Holiday Shopping Season

November 26, 2013

COUNTERFEIT BROCHURE COVERAs the holiday shopping season approaches, Attorney General Jim Hood is reminding Mississippians about the dangers associated with buying counterfeit goods.

“Almost everyone wants a good deal and wants to save money, but buying counterfeit poses serious health and safety risks, not to mention loss of revenue to businesses,”   said Attorney General Hood.  “As parents, we need to set the example for our children and explain to them the consequences of buying counterfeit products.”

Selling counterfeit goods is a crime.  Anyone caught illegally selling, falsely representing, or creating counterfeit goods, can face up to five years inprison and a $10,000 fine.  For adults and teens, it is important to know that buying counterfeit goods online can put your credit card information at risk.  You open yourself up to potentially buying inferior or dangerous products and/or having your identity stolen.   At its worst, counterfeit goods have been linked to organized crime and terrorist activity.

To make sure you are not being scammed by counterfeiters, look for these specific signs:

Is the product priced substantially below retail?

Does the product appear to be of poor quality?

Is the product packaging incomplete, torn or otherwise suspicious?

Does the seller accept payments in cash only?

Are the logos properly attached to the products?

Is the licensing, copyright and trademark information missing from the packaging?

Mississippi consumers can report the suspected sale of counterfeits by visiting the Mississippi Intellectual Property Crime Center, created by the Attorney General, at

A copy of  the Attorney General’s new brochure (Designer Jeans Dirt Cheap?  Think Twice Before You Buy), created by a high school student and intended to reach young people, can be found at

“We must recognize counterfeits for what they are,” said Attorney General Hood.  “They are a serious danger to our personal, financial and societal well-being.”




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